Hey - that's where I used to take my first Elan, when I lived near Godstone. A long time ago now. This must have been around 70-71. I don't remember there being a Bell and Colville connection, which isn't to say there wasn't one. As can be seen in the photo, the place was just a few sheds, but it was always busy.
It was just a service/repair place and didn't sell cars. Maybe there was another Purley location (on the A23?) where they sold cars?
There was a thread about the place a few years ago:
lotus-talk-f50/anybody-remember-company-croydon-from-the-t23076.htmlI still wonder what happened to the couple that ran the place. From Rusty&Dusty's post above it looks like the young woman who ran the office was Victoria Page (be still my beating heart!).
Nick