Lotus Elan

New lotus badge.

PostPost by: Bombay Racing Green » Sat Aug 10, 2019 9:14 am

Just noticed on the Europa forum that there is a new Lotus logo.
e99fe01f-34e7-41aa-9d57-761253bd6289.png and

Discuss...
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PostPost by: Esprit2 » Sat Aug 10, 2019 5:51 pm

The chart is missing one. There were both Black & Silver, and Black & Gold.

I won't be rushing to buy one of the new style.

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Last edited by Esprit2 on Mon Aug 12, 2019 6:01 am, edited 1 time in total.
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PostPost by: Elanintheforest » Sat Aug 10, 2019 6:05 pm

Th new one is better than the 86 to 88 horror!
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PostPost by: Esprit2 » Sat Aug 10, 2019 6:29 pm

If you shoot low enough, you can make anything look better than something. It would take something extreme, like the 86-88 logo, to make the new one look good.
;-)

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PostPost by: pharriso » Sun Aug 11, 2019 7:36 am

I find the new one horrid! San Serif font on the ACBC looks awful... :roll:
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PostPost by: Grizzly » Sun Aug 11, 2019 10:42 am

I don't think it looks that bad....... i think who ever did the OP's picture has failed to change the letter colour to chrome.

Taken from the Europa forum.
new-lotus-badge.jpg and

lotus-badge-installed.jpg and
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PostPost by: jono » Sun Aug 11, 2019 12:51 pm

I think it looks fine to be honest - evolutionary, still instantly recognisable and chunky's initials remain (removing them would have been tantamount to heresy).

Good luck Lotus, personally I'm excited about their future with Geely's investment
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PostPost by: Jentwistle3 » Mon Aug 12, 2019 1:47 am

Agreed! The Evija is hugely exciting even though i’ll Never own one $$$. I’m hoping for the long awaited SUV - bye bye Mercedes. And another Elise / Exige in the US!
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PostPost by: jabingb » Mon Aug 12, 2019 3:28 am

An abomination, no sense of style, Chapman or one of his lackeys got it right the first time! This is my tribute display to a few of the badges over time, NEVER will this new one be considered for inclusion.

img_3604.jpg and
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PostPost by: Grizzly » Mon Aug 12, 2019 11:22 am

O i get it, you don't mean the new nose badge your referring to the new company logo on their web site and stationary.

https://www.lotuscars.com/

I was a bit confused as the Evija had a masking type badge that just exposed the carbon beneath
untitled.png and


I had a look in Chris Neils showroom yesterday and the new cars on display had chrome letters on a lighter background. I noticed allot of the logo's in the seats etc were only two colour.

Do you have a picture of the new two colour nose badge (no chrome letters) on a car?
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PostPost by: jabingb » Mon Aug 12, 2019 12:10 pm

Sorry I didn't make that distinction, it appears that it's ONLY the company logo that they've changed but my criticism remains, WHY?
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PostPost by: Grizzly » Mon Aug 12, 2019 12:36 pm

I wounder if it has anything to do with Lotus sponsoring Norwich City Football club.
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lotus-norwich-city-fc-sponsorship-deal.jpg and
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PostPost by: The Veg » Wed Aug 14, 2019 10:36 am

To me it looks like the sort of bad imitation that you'd see on a cheap knockoff product made by somebody with no art department.
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PostPost by: pharriso » Wed Aug 14, 2019 5:28 pm

The Veg wrote:To me it looks like the sort of bad imitation that you'd see on a cheap knockoff product made by somebody with no art department.


Agreed, no creativity at all
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