Lotus Elan and Lotus Elan Plus 2 Forums

Just noticed on the Europa forum that there is a new Lotus logo.

Discuss...

The chart is missing one. There were both Black & Silver, and Black & Gold.

I won't be rushing to buy one of the new style.

Regards,
Tim Engel

Th new one is better than the 86 to 88 horror!

If you shoot low enough, you can make anything look better than something. It would take something extreme, like the 86-88 logo, to make the new one look good.


Regards,
Tim Engel

I find the new one horrid! San Serif font on the ACBC looks awful...

I don't think it looks that bad....... i think who ever did the OP's picture has failed to change the letter colour to chrome.

Taken from the Europa forum.

I think it looks fine to be honest - evolutionary, still instantly recognisable and chunky's initials remain (removing them would have been tantamount to heresy).

Good luck Lotus, personally I'm excited about their future with Geely's investment

Agreed! The Evija is hugely exciting even though i?ll Never own one $$$. I?m hoping for the long awaited SUV - bye bye Mercedes. And another Elise / Exige in the US!

An abomination, no sense of style, Chapman or one of his lackeys got it right the first time! This is my tribute display to a few of the badges over time, NEVER will this new one be considered for inclusion.

O i get it, you don't mean the new nose badge your referring to the new company logo on their web site and stationary.

https://www.lotuscars.com/

I was a bit confused as the Evija had a masking type badge that just exposed the carbon beneath


I had a look in Chris Neils showroom yesterday and the new cars on display had chrome letters on a lighter background. I noticed allot of the logo's in the seats etc were only two colour.

Do you have a picture of the new two colour nose badge (no chrome letters) on a car?

Sorry I didn't make that distinction, it appears that it's ONLY the company logo that they've changed but my criticism remains, WHY?

I wounder if it has anything to do with Lotus sponsoring Norwich City Football club.

To me it looks like the sort of bad imitation that you'd see on a cheap knockoff product made by somebody with no art department.

The Veg wrote:To me it looks like the sort of bad imitation that you'd see on a cheap knockoff product made by somebody with no art department.

Agreed, no creativity at all