New lotus badge.

[Bombay Racing Green]

Just noticed on the Europa forum that there is a new Lotus logo.

Discuss...

[Esprit2]

The chart is missing one. There were both Black & Silver, and Black & Gold.

I won't be rushing to buy one of the new style.

Regards,
Tim Engel

[Elanintheforest]

Th new one is better than the 86 to 88 horror!

[Esprit2]

If you shoot low enough, you can make anything look better than something. It would take something extreme, like the 86-88 logo, to make the new one look good.


Regards,
Tim Engel

[pharriso]

I find the new one horrid! San Serif font on the ACBC looks awful...

[Grizzly]

I don't think it looks that bad....... i think who ever did the OP's picture has failed to change the letter colour to chrome.

Taken from the Europa forum.

[jono]

I think it looks fine to be honest - evolutionary, still instantly recognisable and chunky's initials remain (removing them would have been tantamount to heresy).

Good luck Lotus, personally I'm excited about their future with Geely's investment

[Jentwistle3]

Agreed! The Evija is hugely exciting even though i?ll Never own one $$$. I?m hoping for the long awaited SUV - bye bye Mercedes. And another Elise / Exige in the US!

[jabingb]

An abomination, no sense of style, Chapman or one of his lackeys got it right the first time! This is my tribute display to a few of the badges over time, NEVER will this new one be considered for inclusion.

[Grizzly]

O i get it, you don't mean the new nose badge your referring to the new company logo on their web site and stationary.

https://www.lotuscars.com/

I was a bit confused as the Evija had a masking type badge that just exposed the carbon beneath

I had a look in Chris Neils showroom yesterday and the new cars on display had chrome letters on a lighter background. I noticed allot of the logo's in the seats etc were only two colour.

Do you have a picture of the new two colour nose badge (no chrome letters) on a car?

[jabingb]

Sorry I didn't make that distinction, it appears that it's ONLY the company logo that they've changed but my criticism remains, WHY?

[Grizzly]

I wounder if it has anything to do with Lotus sponsoring Norwich City Football club.

[The Veg]

To me it looks like the sort of bad imitation that you'd see on a cheap knockoff product made by somebody with no art department.

[pharriso]

To me it looks like the sort of bad imitation that you'd see on a cheap knockoff product made by somebody with no art department.

Agreed, no creativity at all